What is GEO?
Generative Engine Optimisation — The New SEO
Traditional SEO gets your website ranked on Google. GEO gets your business mentioned and recommendedby AI tools like ChatGPT, Google's AI Overviews, Gemini, and Perplexity — where millions of Australians are now starting their search for local businesses.
AI search is growing rapidly in Australia. Businesses that optimise for GEO now will own significant market share in their local area before their competitors even know it's happening.
Platforms We Audit
What's Included in Your GEO Audit
A comprehensive audit of your AI search presence — no fluff, no vague recommendations.
AI Search Visibility Audit
We systematically test dozens of queries in ChatGPT, Google Gemini, and Perplexity to document exactly where — and whether — your business appears in AI-generated answers.
Competitor Benchmarking
See exactly which Sunshine Coast competitors are being recommended by AI instead of you — and understand why they're winning those mentions.
Detailed Written Report
A clear, jargon-free report that explains what AI search engines currently know about your business, what signals they're missing, and your current ranking factors.
Action Plan Included
Every audit includes a prioritised action plan — specific, implementable steps ranked by impact to improve how AI search tools represent and recommend your business.
Citation Source Analysis
AI models pull from specific sources. We identify which platforms, directories, and content types are driving AI recommendations in your industry — and which gaps to fill.
Quarterly Tracking (Optional)
AI search landscapes shift quickly. Optional quarterly re-audits track your improvement over time and flag new opportunities as AI platforms evolve.
Our GEO Audit Process
Query Mapping
We build a list of 40–60 search queries your ideal customers would ask AI assistants — covering services, location, and problem-specific searches.
AI Search Testing
Every query is tested across ChatGPT, Gemini, and Perplexity. We record whether your business appears, what's said, and who else is mentioned.
Report Creation
We analyse the data, benchmark against local competitors, and produce your written GEO Audit Report with findings and priority actions.
Strategy Walkthrough
We present the report in a 45-minute call, walking through every finding and ensuring your team understands exactly what to do next.
Common Questions About GEO Audits
Everything Sunshine Coast business owners ask before ordering their first GEO Audit Report.
How is a GEO Audit different from a regular SEO audit?
A traditional SEO audit looks at how your business ranks in Google search results. A GEO Audit looks at whether your business is mentioned and recommended when people ask AI tools like ChatGPT, Google Gemini, or Perplexity for local recommendations. These are different systems with different ranking factors — a business can rank well on Google but be completely invisible in AI search, and vice versa.
How long does the audit take?
The full process — query testing, analysis, report writing, and the strategy walkthrough call — typically takes five to seven business days from the time we receive your brief. You'll receive a completed written report plus a 45-minute walkthrough call to work through the findings together.
What do I do with the report once I have it?
The report includes a prioritised action plan — specific steps, ranked by impact. Some actions you or your team can implement immediately (like updating your Google Business Profile or adding structured data to your website). Others may benefit from ongoing support, which we offer separately. Many clients use the report to direct their content and SEO investment for the next six to twelve months.
How often should I get a re-audit?
AI search platforms update frequently — new models, new citation patterns, and new local competitors can all shift your visibility over time. We recommend a re-audit every six months to track improvement and spot new gaps. We offer a discounted rate for returning clients.
What if my competitors are already showing up in AI search and I'm not?
That's exactly what the audit is for. We identify which competitors are winning AI mentions in your category, analyse why (what content signals, citations, and platforms are driving it), and give you a clear plan to close the gap. Being behind now doesn't mean you can't catch up — many of these factors can be improved relatively quickly once you know what to change.
Is this service available to businesses outside the Sunshine Coast?
Yes. While we're based on the Sunshine Coast and specialise in local businesses here, GEO Audit Reports are relevant for any business that wants to appear in AI search results — anywhere in Australia. The principles and methodology are the same regardless of your location.
Related Services
From Our AI News
Get in Touch
Start Your AI Journey
Tell us about your business and we'll recommend the right AI solution for your Sunshine Coast goals.